“According to the Global Trust in Advertising Report, 83% of consumers fully trust the recommendations of friends and families, and 76% say they trust the opinions that other users post online.

However, there are people who have achieved a reputation, have gained the trust of their followers and have been building a community around them that allows them to climb a link in this hierarchy of social networks, so they are no longer users but Influencers.

The emergence of influencers in social media means a great opportunity to reach your audience in a more organic and less aggressive way. By partnering with the right people, brands can generate quality content and amplify their message to reach their target audience through a channel they really trust.